Pelatihan Wirausaha Berbasis Digital untuk Peningkatan Motivasi bagi Penyandang Disabilitas dalam Memanfaatkan Produk Unggulan Masyarakat Pesisir
DOI:
https://doi.org/10.20961/imscs.v3i2.1163Keywords:
Entrepreneurship training, digital, motivation, coastal communitiesAbstract
This research aims to analyze the effectiveness of digital-based entrepreneurship training in increasing entrepreneurial motivation for persons with disabilities in coastal areas. In the era of digitalization, access to online marketing platforms represents a strategic opportunity to enhance economic independence, including for persons with disabilities. The research methodology uses a One-Group Pretest-Posttest design with a saturated sample of 15 participants who are persons with disabilities. The research instrument is a questionnaire on entrepreneurial motivation based on the Theory of Planned Behavior. Data were analyzed using the Wilcoxon Signed-Rank Test because the pretest data distribution was not normal. The analysis results show a significant increase in entrepreneurial motivation after participating in the training (Z=-3.412, p=0.001). These findings indicate that digital training is effective in increasing the participants' belief, readiness, and interest in starting a digital business based on superior coastal community products. Thus, digital entrepreneurship training serves as a relevant and inclusive empowerment strategy for persons with disabilities.
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