Struktur Pasar dan Daya Saing Ekspor Kelapa Indonesia di Pasar Internasional
Keywords:
processed coconut, export competitiveness, RCA, EPD, market potentialAbstract
Indonesia is one of the world's largest coconut producers; however, the export competitiveness of its processed coconut products continues to face intense competition in the international market. This study aims to analyze the comparative advantage, competitive advantage, and export market development potential of Indonesian processed coconut products. Secondary data for the period 2014–2024 were obtained from UN Comtrade, Trade Map, Statistics Indonesia, and the Center for Agricultural Data and Information Systems. The analysis employed the Revealed Comparative Advantage (RCA), Export Product Dynamics (EPD), Trade Specialization Index (TSI), and the X-Model Potential Export Product approach. The results indicate that desiccated coconut (HS 080111) has a comparative advantage in all major export destinations, while coconut oil (HS 151311) demonstrates comparative advantage in Malaysia and the United States. Based on the EPD analysis, desiccated coconut is positioned as a rising star in Germany, the United Kingdom, and the United States, whereas coconut oil achieves rising star status in France and Germany. Market potential analysis identifies Germany, the United Kingdom, and the United States as priority markets for desiccated coconut exports, while other markets still offer opportunities through improvements in product quality, supply chain efficiency, product diversification, and compliance with international standards.
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