Tourism Skill Improvement of Kelompok Sadar Wisata (Pokdarwis) Mutiara Beach, Kabupaten Trenggalek

Abstract

Mutiara Beach is one of the tourist attractions in Tasikmadu Village, Watulimo District, Trenggalek, which is in the stage of tourism development. Tourists did not widely know Mutiara Beach because it was developed last. The advantage of Mutiara Beach is that it is located in a bay, so it has calm waves and is suitable for various water rides. The main problem in the Mutiara Beach tourist area is the need for more tourism promotion at Mutiara Beach, so there is a buildup of tourists at Karanggongso Beach and Simbaronce Beach during holidays. On the other hand, Pokdarwis members still need to gain the knowledge and skills to develop tourism promotion strategies that highlight the potential advantages of Mutiara Beach. The proposed solution to overcome the above problems is in the marketing aspect, namely increasing partners' capacity to implement and manage the promotion of Mutiara Beach tourism through social media. The training provided to partners includes training on making promotional media for YouTube, Instagram, and photography training. The results obtained are an increase in partner knowledge regarding the management of tourism promotion and an increase in partner skills regarding tourism promotion through Social Media. The conclusions of this community partnership programs are (1) Tourism promotion training, held on August 8, 2022, and (2) Photography training, held on August 9, 2022. Outcomes in this community partnership program including (1) increased knowledge of partners regarding the management of tourism promotion, (2) improve partner skills regarding tourism promotion through Social Media.