Factors Influencing the Level of Adoption of Innovation in Rice Farming Insurance Program (AUTP) in Sawahan Village, Lengkong District, Nganjuk Regency

Abstract

Sawahan Village, Lengkong District has great potential in the rice farming sector, but faces challenges of climate change, decreasing land area, and low farmer participation in the Rice Farming Insurance (AUTP) program. This study aims to identify factors that influence the level of adoption of AUTP program innovations and measure the level of farmer adoption in Sawahan Village, Lengkong District, Nganjuk Regency. The factors analyzed include the area of farm land, education, farmer age, income level, length of farming, innovativeness, and level of participation in organizational groups. The study used a descriptive quantitative method with a sample of 40 farmers participating in the AUTP program.  Data analysis was carried out using descriptive methods and multiple linear regression with SPSS version 26. The results showed that farmer experience, area of farm land, farmer income, farmer innovativeness, and level of participation in other programs had a significant effect on AUTP adoption, while age and education did not have a significant effect. The level of AUTP adoption is still low even though there is subsidy support and extension information because farmers still doubt the effectiveness of the program. The study concluded that a more comprehensive socialization   strategy   was   needed   through   the   involvement   of   community   leaders, plot demonstrations, farmer testimonials, simplification of socialization materials, and increasing transparency of the claims process to increase adoption of the AUTP program.

Kata Kunci: Innovation adoption, Rice Farming Business Insurance, AUTP, adoption factors, sustainable agriculture