Implementation of Responsibility Values through Artificial Intelligence (AI) Ethics in Providing Protection to Customers as Fulfillment of Citizens' Rights: Case Study at Bank Tabungan Negara (BTN) Samarinda Branch

Abstract

This study examines the implementation of the value of responsibility through Artificial Intelligence (AI) ethics in providing customer protection as a means of fulfilling citizen rights and addressing customer needs. The research method employed qualitative methods. The data collection technique used was purposive sampling. This technique was used to select a sample based explicitly on established criteria, which included job level and department leadership. Through a qualitative approach based on case studies, it was found that the implementation of the value of responsibility has not been optimally implemented. Artificial Intelligence (AI) ethics has the potential to serve as a guideline for implementing the value of responsibility in the Use of technology in banking. This study concludes that implementing the value of responsibility through Artificial Intelligence (AI) ethics can serve as a strategic step in fulfilling citizens' rights to the protection of their personal data. The integration of Artificial Intelligence (AI) ethics with banking systems can provide a comprehensive framework for enhancing banking services and upholding ethical values, as well as ensuring customer protection. This research contributes to the development of an Artificial Intelligence (AI) ethics framework for the banking sector, which can serve as a reference for other financial institutions in providing optimal protection to customers.