Phenomenon of Deconstruction of Traditional Javanese Bridal Makeup Standards by Cross-Customary Practices in Modern Marriage

Abstract

This study examines the phenomenon of deconstruction of traditional Javanese bridal makeup standards through cross-customary practices in modern marriage ceremonies. The term deconstruction in this research does not solely follow the Derridean philosophical tradition but is employed as an analytical framework to understand how traditional aesthetic systems are disrupted, reinterpreted, and hybridized in contemporary contexts. Using a qualitative descriptive approach, this study explores the visual, symbolic, and cultural transformations occurring when Javanese bridal makeup incorporates elements from other ethnic traditions and global beauty trends. Findings reveal that these practices represent a cultural negotiation rather than a complete abandonment of tradition, resulting in a hybrid aesthetic that reflects the dynamic interaction between modernity and heritage. The process of deconstruction thus highlights how meaning and identity are continuously reconstructed within the evolving landscape of Javanese wedding culture.