The Use of Code Switching as A Language Style on Kimberly Ryder's Instagram Account

Abstract

This study analyzes the code-switching found in Kimberly Ryder's Instagram account. It aims to find out the utterances used by Kimberly Ryder and the reasons for code-switching in her Instagram account. This study is a descriptive qualitative with data in the form of utterances used by Kimberly in 8 video posts on her Instagram account. It also explores the reasons for the codeswitching used by the speaker. The researcher herself is the research instrument of this study. The data collection technique is through documentation on Instagram. The focus of data analysis consists of data reduction, data display, and conclusion drawing/verification. The result shows that there are nine utterances containing code-switching found in Kimberly's Instagram account, with reasons including discussing a particular topic with as many as 5 data points, expressing group identity with as many as 3 data points, and softening or strengthening requests or commands with as many as 1 data point. Based on the findings, it can be concluded that Kimberly's Instagram account does not use quoting someone else, interjection, being emphatic about something, repetition for clarification, the use of real lexical need, and excluding other people when a comment is intended for only a limited audience.